Introduction

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book explores some of the diverse approaches that people across the world, from Ghana to the UK and Australia and from South Africa to Bangladesh, are using to open the space for creating business that are able to create trust. It describes the decision of the Waikato Management School in New Zealand to move their guiding vision towards education for sustainable development. The book also explores the voluntary quality of codes of conduct in the range of regulatory initiatives and existing law. Drawing on the New Academy's research in the Philippines and Lebanon as well as other international cases from South Africa and New Zealand, it offers some different ways of thinking about the practice of creating trust in society.