In the business of making peace
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In the business of making peace book
In 1988 Datu Ibrahim III 'Toto' Paglas became mayor of Datu Paglas and became witness to the violence that resulted in the murder of his brother and eventual death of his father. Datu Toto was able to convince the neighbouring leaders to form a consortium known as the Paglas Corporation (Pagcorp) and, in addition to his substantial landholdings, a further 1,300 ha of land were made available. Pagcorp also became a member of PBSP and acts as a showcase for responsible business in Mindanao. Datu Toto stands as co-chairperson of the Mindanao Coordinating Council, which is the overall body co-ordinating all activities related to the rehabilitation of Mindanao. La Frutera envisions a continuous and sustainable growth that will contribute to employment, livelihood and business opportunities thereby promoting employees and community well-being as well as regional peace and prosperity. The Paglas experience has been shared in various forums, and some businessmen are becoming responsive to the idea.