ABSTRACT
This chapter focuses on responses from companies in two different sectors of industry: cement and petroleum. The oil and gas industry is synonymous with climate change. Institutional pressures that affect the oil sector's response to climate change can be classified as divergent or isomorphic; these pressures can operate independently, and wax and wane at different times. One reason for the success of the Greenpeace campaigns is the negative perception the public has regarding the oil and gas companies, making them easy targets for Non-Governmental Organisation (NGO) protests. In 2002 industry still recognises the image problem and the disadvantage it brings into environmental debate: The other area that needs work is the ideological disadvantage the industry drags into every political fight. Greenpeace repeatedly targets the oil and gas industry for campaigns because of the perceived political power it wields and not necessarily because of its environmental record.
