The phenomenon of corporate social responsibility—in particular, the activity of 'ethical sourcing'—is an approach under way promoting decent working standards within globalised systems of production. The term ethical sourcing refers to the application of criteria influencing purchasing decisions usually made by Western consumers of products made in the developing world. Quality assurance, product safety and environmental protection codes and testing have also arisen as a response to European regulations. Ethical sourcing has been used as a strategy in which to address the far-reaching concerns of promoting and protecting the health status of populations linked to global networks and chains. Even though Kenyan floriculture ethical sourcing activities provide an important basis for establishing minimum occupational safety and health and well-being conditions of workers, there are some limitations. There is a gathering recognition that ethical sourcing contributes rather than adequately replaces the public sector when upholding worker health standards.