ABSTRACT
Sustainability, in its strongest sense, implies such a deep transformation of production and consumption activities as to represent a ‘systemic discontinuity’: a change that requires much more than the incremental innovation of technologies in use, or redesigning what exists. Sustainability is more than a partial modification of the existing non-sustainable ways in which industrial societies produce and consume. Therefore, achieving sustainability has to be considered a transition towards a new system of production and consumption requiring a new economy and a new culture.
