ABSTRACT
In the consuming world, the automobile is the symbol individuals identify with the most. People enjoy their cars enormously: the private space they provide, the fun or empowerment driving can deliver, the capacity to transport goods and other people, the door-to-door ease, and, most certainly, their car’s aesthetic statement and the assimilation of this statement into their own image. Even if society moves increasingly toward public transport (which is not yet the case), the automobile will long remain the choice of many and must, thus, become a more environmentally acceptable choice.
