ABSTRACT
This chapter analyses the actions and process issues during the first phase of Westfield's greening initiatives which took place in 1996–1997. It focuses particularly on the role of the 'environmental champion' and the tactics and outcomes of the champion's efforts in this case. The case study illustrates what making a start on a 'greening initiative' actually means in practice— how priorities were established, the kinds of actions actually taken, how they progressed. It analyses the process involved—what were the key success factors in the greening process? The environmental review carried out by national centre for business and ecology in January 1997 looked at the following areas: environmental management, environmental purchasing, environmental legislative requirements and compliance, energy use, transport, and water use and conservation. Westfield has been inspired by the Co-operative Bank's initiatives, both in terms of technological developments that would enable paperless transactions and in terms of its environmental initiatives generally.
