ABSTRACT
Many thais were surprised to learn that the Petroleum Authority of Thailand (PTT)'s natural gas pipeline from Myanmar would pass through and harm a sensitive wilderness area. While the public was aware that a pipeline was being constructed, Thais with environmental concerns generally felt there was little need to monitor the actions of PTT closely. When the Natural Gas Authority of Thailand was merged into PTT, the initial natural gas was distributed to a series of interlinked power plants operated by the Electricity Generating Authority of Thailand. PTT selection of the routing for the pipeline provided the first indication that there might eventually be some problems with the project. PTT has the reputation of being philosophically committed to being a world-class green company. PTT extended a nationwide integrated marketing campaign to convey their long-term corporate sponsorship of the reforestation project. Public relations, newspaper advertisements and infomercials were used to outline the positive points of the pipeline project.
