Introduction: Corporate social responsibility in developing countries: a development-oriented approach

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book provides a corporate social responsibility (CSR) calculus aimed at helping managers make better decisions with regard to having real impact according to the specific context. It discusses the prevalence of a strategic and centralized approach to CSR among Multinational Corporations (MNCs) in developing countries which marginalizes genuine development and reduces the opportunity to respond to the concerns of local communities. The book argues that the developmental type of CSR activity depend, in fact, largely, on the institutional context of the specific developing country. It describes the publishing of CSR reports and compares MNCs to local Turkish conglomerates in the impact of their CSR activities. The book explores the limited provision of benefits that meet the needs of the sexual and reproductive health of female employees in the football manufacturing industry of Pakistan.