ABSTRACT

This chapter addresses flaws of the CSR literature and seeks to rethink the concept in relation to developing countries. Two avenues for rethinking CSR in developing countries are outlined; (a) a governance approach, and (b) an application of the term “responsible business practices”. The developmental implication is based on the governance structures triggering CSR in each context. We need to differentiate between strong and weak states and understand the ways that (lack of) states can influence CSR in developing countries. “Responsible business practices” are explored as useful among developing country SMEs operating in more informal ways based on local values and norms in contrast to the large firm, formalized and normative CSR concept. Both avenues are required to understand how CSR can enable businesses to become “development agents” in developing countries.