ABSTRACT
CSR in India is gaining momentum as a result of new legislation and pressure from multiple stakeholders. This chapter discusses the CSR program of a public sector enterprise, CONCOR (Container Corporation of India) in light of the changing regulatory environment for CSR in the country. This success story highlights how the CSR program in an Indian public sector enterprise was designed, planned and implemented right from its inception stage. The critical success factors for the implementation of CSR in an Indian context are described and the impact of the CSR program on economic and social status of the beneficiaries are studied and presented. The findings of the project highlight the broad scope and implementation of different CSR initiatives and the effectiveness of the implementing organization in enhancing the capabilities of these poor communities and thus improving their livelihoods.
