ABSTRACT
This chapter examines the theory and practice of sustainable value creation—defined as sustainably shared value creation—for environmentally and socially fragile locations attracting increasing exotic tourism. The chapter explains how stakeholder management theory and TBL (triple bottom line) performance theory should be combined with environmental stewardship for sustainable exotic tourism. Businesses have special responsibility independent of general criticisms of corporate social responsibility to practise environmental stewardship for nature at such sites. Such businesses must generate sustainably shared value creation—including nature and local communities—or exotic tourism is a failure. Most sites will be linked to hotel or resort lodging and draw employees and resources from local communities. The chapter points to examples in the Maldives and on the Serengeti Plain of businesses managing sustainable value creation. Absence of global standards for exotic tourism makes assessment difficult, but customer, government and community demand for sustainable exotic tourism will probably grow.
