In this chapter, the authors argue that since marketing is a boundary-spanning function in an organization that aims to create value and satisfy needs of the different stakeholders in a business relationship, a core marketing class should discuss the needs and perspectives of the poor in order to give an inclusive picture of the marketing orientation. They discuss some of the pedagogical ways these issues can be addressed in a marketing class with examples from their teaching experiences, and also factors that facilitate an integration of poverty-related issues into a course, such as faculty members’ research agenda, institutional support and institutional mission. The authors also reflect on the challenges of integrating poverty-related topics with core marketing concepts at both course and curricular levels.