ABSTRACT
This chapter describes initiatives that are aimed at integrating economic, social, or environmental considerations into the core business practices of companies as corporate social responsibility (CSR) initiatives. It explores an analytical framework for understanding how the sexual and reproductive health challenges faced by female football stitchers are shaped by the interaction between broader global forces and a particular national socio-economic and socio-cultural context in the developing world. The chapter explains qualitative methodology to understand the extent to which CSR initiatives of local football manufacturers addressed the sexual and reproductive health concerns of female football stitchers in Sialkot. Most married women football stitchers worked till the last week of pregnancy and rejoined soon after delivery, as they were not provided with paid maternity leave, and loss of income was ill-afforded by their families. Football manufacturing was concentrated the northern hemisphere until the early 1970s when mass production of footballs was relocated to sites in Asia including India, Pakistan, Thailand and China.
