ABSTRACT
Iñigo is an engineer from MIT and has always had the belief that with the technology people had the tools to truly disrupt the fashion industry. In the beginning it seemed like a Herculean task. Creating the on line and off line traceability system was one of the most challenging tasks but it has also been the most rewarding. Making people aware of each other in the chain has been one of the true successes of the project, something that author cannot describe on a balance sheet but have witnessed repeatedly in the proud smiles of the artisans when they see the Prosperity Chain on the web. Each IOWEYOU Madras piece is unique and has an IOU code (QR code) that takes to its story simply by scanning it with a smartphone or just entering the number on the website.
