ABSTRACT
This chapter explores the relationship between the current academic marketplace and the idea of applied sociology. The author describes that the marketplace is the opportunity for sociologists to find employment in what they define as "good jobs." It is true that a moral order has emerged in which "good jobs" are those which take place on campus. There are some reputable sociologists who made their reputations as applied people. If the question of values in applied sociology is considered with passion and intensity and thoroughness by Lynd and Lee and Scott and Shore, it is nevertheless stili with the people. A sociologist, who does market research and teaches consumer behavior, responded to an early draft of this chapter by describing his own perception of how academics define his work: "It's dose to evil!" It, is done by persons trained in sociology who then go to work for business or in research firms whose clientele is commercial enterprises.
