This chapter discusses the emerging relationship between urban tourism and creative industries in Africa through the experience of Johannesburg, South Africa's leading economic city. In addressing the dilemma of the serial reproduction of culture and of the need for developing new urban tourism products, one of the most fashionable approaches is viewed as via the encouragement and nurturing of "creativity," "creative industries," and "creative tourism" in cities. The activity of creative tourism potentially can draw upon local skills, expertise, traditions, and the uniqueness of places. Beyond the well-known creative tourism experiences of gastronomy and wine holidays, the creative tourist can learn through participation also about arts and crafts, design, health, languages, or sport. The chapter addresses a perspective from South Africa, in particular through the record of Johannesburg. The concept of "creative industries" represents "a quite recent category in academic, policy, and industry discourse".