ABSTRACT
Leadership has to be collegial, so that people on the creative side and people on the distribution side and people on the marketing side and people on the research side and people on finance side all interact more than they normally would. That so many media organizations have become very large and very complex, one style of leadership does not fit them all. In leading a media conglomerate, both the creative vision of an artist and managerial skills of a businessperson are important. Gender is a factor in leadership styles, but there are as many leadership differences among women as there are differences between men and women. And for all successful leaders and executives, the goal is to blend both of those kinds of abilities. The entrepreneurial quality that a lot of trail blazers in the media businesses have, and the personal passion to take creative risks and to think outside the box, are as important as they ever were.
