ABSTRACT
This chapter begins by examining anthropology as the study of human responses. That conception leads to the anthropological approach to communication. The study of human responses is valuable to man in order for him to get along with his fellowman and to understand himself. The anthropologist studies human responses by using the methods and orientations of natural history. Natural history is an ancient science that studies and compares plants, rocks, and animals. Cultural and social anthropologists may compare the habits of a band of Australian aborigines with those of an African tribe. Despite differences between the biological approach and the cultural approach, between historical and comparative approaches, the aim of anthropology as a whole is to understand the continuum of human responses. Anthropologists look for four things: look for nothing; looking for differences and distinctions; looking for contexts; and looking for freedom and order.
