This chapter analyzes the 2006 Senate race in Tennessee and gives close attention to Harold Ford's electoral strategy and crossover appeal to moderate and conservative voters. It explains how racial cues or symbolic appeals that prime racial stereotypes can limit the potential effectiveness of crossover or deracialized campaigns. The chapter discusses the recent trends in the deracialization literature and the data and methodology, and then examines the impact of the Republican National Committee-sponsored playboy bunny advertisement on the campaign. It discusses Harold Ford's overall support in the week before the election and on the day of the election. The chapter offers a detailed analysis of Harold Ford's normalizing strategy, while controlling for a host of socio-demographic and political variables. It argues that Harold Ford focused on a host of traditional, non-racial issues to distance himself from liberal policy positions that are perceived to be supportive by black candidates.