ABSTRACT
Semiotics is the science of signs. Signs are social constructs that require meaning assignment. Heidegger postulates that knowledge of the world can only be acquired by being there, in an active role. C. Peirce advocates the activity principle as foundational: he suggested that the recognition of things in the world is made by a process that he designated as semiosis. The semiotic approach to computing in organisations adopts a constructivist perspective and emphasizes the importance of the integration of computers in social reality. It is very important to make computer-based systems fit into a business organisation and integrate information technology with the social aspects that enable the successful fulfillment of business goals. Traditionally, semiotics has been studied in three separate but strongly interconnected dimensions, reflecting the philosophical roots of the subject, which Morris designated as syntactics, semantics, and pragmatics. Semantics is concerned with the meaning of signs. However, different philosophical stances differ in their definition of meaning.
