ABSTRACT
This chapter argues that media created by or for the Millennial generation reflects post-racial Whiteness, and hampers understanding of contemporary racism and its impact on our culture. The program’s new relevance is significant in the age of what is called the media “echo chamber,” a phenomenon cited as central to Trump’s surprising 2016 election victory. The chapter discusses media created by and/or designed for the Millennial generation and argues that post-racial Whiteness will continue to haunt media texts and delay yet another generation of Americans from arriving at a more sophisticated understanding of contemporary racism and its impact on our culture. A useful tool in examining contemporary racism in the media is critical race theory, which positions the notion of Whiteness at the center of discussions about race. In examining racism in the South, Achara, A. Blackwell and M. Sen advanced a theory of historical persistence to explain how racist attitudes are transmitted across generations.
