ABSTRACT
Of interest in the present research is the importance weight, W, in Equation 1 because the empirical findings are not clear about whether W factually is different for different standards or whether it is the same for all standards. That is, it is unclear which provides the greater explanatory power, a formulation of Equation 1 in which violations are weighted differentially according to the importance of the standards that are violated, or a formulation in which violations are all weighted equally. The issue arises because Beach and Strom (1989) found that subjects rejected options that had (roughly) five or more violations (unit weighting). The question was whether a more precise measurement of the rejection threshold could be achieved by differentially weighting the violations.
