ABSTRACT
During the course of their daily lives, individuals encounter a multitude of objects. In fact, they are bombarded by a diverse array of stimuli and forced to make innumerable decisions about which to approach and which to avoid. These stimuli include not only such physical objects as foods, clothing, and toys but also other people, events, and activities. Moreover, societal matters, as well as conversations with others, often require that individuals adopt a position regarding various social and political issues. Thus, merely proceeding through a day involves individuals making a continuous series of choices based on their appraisals of objects.
