ABSTRACT
In 1999, American Telephone and Telegraph (AT&T) (as well known as any name in corporate America) suddenly became the largest player in cable television, an arena for which it was not known. AT&T entered cable with its acquisition of TeleCommunications, Inc. (TCI) just months earlier, and offered more than $56 billion to acquire MediaOne, catapulting it to the top of the cable industry. This was the biggest deal in media history.
