ABSTRACT
In May 1999, the music industry of listening seemed to being turned upside down when MTV announced it was acquiring Sonicnet music services on the Internet. This symbolized a tidal wave of Internet music providers that would define the next century and compete with the radio and music store retailers. Michael Ovitz (who tried to re-craft Disney and was fired by Michael Eisner; see Chapter 6) was helping to create https://checkout.com, a company on the Internet that would, in part, sell compact discs (CDs) online. Ovitz, like many other entrepreneurs, heralded the Internet as the next revolution in American entertainment, a chance for artists to present music directly to the public without going through a larger company like Disney.
