ABSTRACT
Prejudice is one of the most-studied areas in all of social science. However, most of this study has been directed at understanding the nature, causes, and consequences of prejudice. Though reducing prejudice has been the implicit goal of many researchers, relatively little research has been directed specifically at the crucial topic of how to reduce prejudice and discrimination in our societies. That is “where the rubber hits the road”-where psychological theory and research findings must combine to create effective programs for improving social conditions. The vital importance of this topic is emphasized in this quotation:
[Though they may have had] a possible evolutionary advantage, prejudiced intergroup attitudes-with their potential for periodic eruption in overt intergroup conflict-have now become an extremely serious threat to the continued survival of human society and civilization. (Duckitt, 1992, p. 250)
