Attitudes Toward Language: A Review of Speaker-Evaluation Research and a General Process Model

THE complexity of human communication has made researchers receptive to a multitude of voices, each encouraging the use of a different method or definition in its study. As a result, most communication scholars recognize that their endeavor is truly multidisciplinary and that they must often look outside the field in their attempts to understand phenomena that are central, and a fortiori those that are ancillary, to their study. Such is the case with language attitudes.