ABSTRACT
In this chapter we assess the accumulated expertise on visual persuasion in American society at the beginning of the 21st century. Attempts to influence and persuade others via the strategic alteration of visual stimuli occur on a grand scale in modern American society. It may seem tempting to view this deluge of humangenerated visual stuff as evidence in itself that practical expertise in visual persuasion is highly advanced. If so, experts in visual persuasion would operate to craftily control our visual world’s elements and thereby predictably alter our everyday thoughts and behavior in ways they intend.
