ABSTRACT
One of the primary functions of culture is to solve the problem of what is male and what is female (Shweder, 1982). A culture’s solution to this problem is enshrined in beliefs about the attributes that characterize men and women-so-called gender stereotypes. As a central feature of culture, gender stereotypes hold considerable intrinsic interest for students of cultural psychology. In addition, they provide a useful lens through which to examine broader questions about the psychological processes that underlie the perpetuation and revision of cultural beliefs.
