ABSTRACT
Beginning in the mid-1990s, the Internet unleashed an extraordinary amount of experimentation with the delivery of broadband entertainment content to consumers. Much of that content has been Internet-original, notably short films and serials, and interactive program forms. At the other end of the spectrum have been feature films and TV programs already appearing in theaters or on other media. The suppliers of this content have experimented with just as wide a range of business models: advertising, sponsorship, bundling with other products, promotion of other products, instant online purchase of merchandise, pay-per-view or “rental,” sale of content (by consumer downloading), and hybrid forms.
