ABSTRACT
My being the oldest chapter writer in this book celebrating Robert S. Wyer’s life and work so far gives me the inspiring opportunity of witnessing how social psychology progressed from here to there and of observing how much Bob’s work contributed to that progress. His work is so high in quantity, quality, and variety that reviewing the long-term development of this one researcher reveals much of the evolution of the whole subdiscipline of cognitive social psychology. I describe how social psychology evolved from its mid-century focus on changing attitudes by persuasive communication to its end-of-century preoccupation with social cognition, including the content, structure, and functioning of thought systems.
