ABSTRACT
Television is a business. Most consumers view their television set as a source of diversion, information, and entertainment. The average viewer probably does not think much about the cost of programs or commercials. As a cultural force, television is a teacher, a companion, a babysitter, a means to procrastinate, and a steady stream of amusement. But to the people who create the content, television is a business. Business is concerned with money and television needs an abundant supply of money. Understanding television economics is essential to an understanding of broadcast television.
