ABSTRACT
Fiske (1991) proposed that one of the directions in which to develop his original model consists of asking “who uses which models, in what domains, and when” (p. 137). This chapter takes up that question, using as a database the views, actions, and feelings of children and adults with regard to household work contributions. For this area of activity—this “domain,” to use Fiske’s term—the chapter considers the “manifestations” of each of Fiske’s four orientations to social life: Communal Sharing, Authority Ranking, Equality Matching, and Market Pricing. In the process, it brings out the value of Fiske’s approach as a way of conceptualizing this area of activity, argues for the richness of this content area as a way of pursuing Fiske’s questions, and raises some general questions and suggestions with regard to the orientations he proposes.
