ABSTRACT
A representation is something, usually an image (picture, photograph, drawing, diagram, etc.), that stands for, denotes, or symbolizes something else. The previous chapter by Keith Kenney described a number of different theories of how representation works. One factor that was mentioned in that chapter is the social or cultural aspect of representation. Kenney observes that the conventional theory of representation identifies a viewer’s way of seeing as being under the control of the conventions imposed by culture. That is the focus of this chapter and the methodology it describes.
