ABSTRACT
The growth of the Internet since the mid-1990s has been nothing less than phenomenal, considering the inherent complexity involved in accessing the Internet universe via a personal computer. According to recent Nielsen research statistics, at least 72% of Americans have accessed the Internet (Nielsen/ NetRatings, 2003b). This adoption rate, even though reflective of general adoption instead of at-home access of Internet services, remains impressive compared to the adoption of television sets and VCRs-the two most quickly diffused media technologies in history (Rogers, 2002).
