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      Chapter

      Old and New Media: A Threshold Model of Technology Use
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      Chapter

      Old and New Media: A Threshold Model of Technology Use

      DOI link for Old and New Media: A Threshold Model of Technology Use

      Old and New Media: A Threshold Model of Technology Use book

      Old and New Media: A Threshold Model of Technology Use

      DOI link for Old and New Media: A Threshold Model of Technology Use

      Old and New Media: A Threshold Model of Technology Use book

      ByTechnology Use Lidwien van de Wijngaert
      BookCreation, Use, and Deployment of Digital Information

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      Edition 1st Edition
      First Published 2005
      Imprint Routledge
      Pages 16
      eBook ISBN 9781410613035
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      ABSTRACT

      The starting point of this chapter is the assumption that new technologies enable all kinds of applications and services. However, technology does not define which of the many services and applications are actually used. This depends on the users of technology, not on the technology itself. By starting from a user perspective, it is possible to see what traditional media or new ICTs are used in what context. Use refers to an individual’s broad pattern of technology usage over time, whereas the actual choice of a medium refers

      to a specific decision of an individual to use a technology in a particular communication situation (Trevino, Webster, & Stein, 2000). My research focuses on how consumers make voluntary choices to use ICT in specific contexts; more specifically, I am interested in intensity of use.

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