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Chapter

Knowledge in Error

Chapter

Knowledge in Error

DOI link for Knowledge in Error

Knowledge in Error

Decoding Consumer Judgments With the JUMP Model

ByMurali Chandrashekaran, Kristin Rotte, Rajdeep Grewal

BookApplying Social Cognition to Consumer-Focused Strategy

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Edition 1st Edition

First Published 2005

Imprint Psychology Press

Pages 37

eBook ISBN 9781410613271

ABSTRACT

Although we believe a great many things, we hold some of our beliefs with greater conviction than others.

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