ABSTRACT
A transnational corporation is defined as a nationally based company with overseas operations in two or more countries. One distinctive feature of the transnational corporation (TNC) is that strategic decision making and the allocation of resources are predicated on economic goals and efficiencies with little regard to national boundaries. What distinguishes the transnational media corporation (TNMC) from other types of TNCs is that the principal commodity being sold is information and entertainment. It has become a salient feature of today's global economic landscape (Albarran & Chan Olmsted, 1998; Demers, 1999; Gershon, 1997, 2002; Herman & McChesney, 1999). The TNMC actively promotes the use of media and telecommunications software and hardware technology, including broadcast and cable television, the Internet, music and film exports, direct broadcast satellite, video games, and VCR and DVD recording technology on a worldwide basis.
