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      Chapter

      Reconceiving Gender for an “Excellent” Future in Public Relations Scholarship
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      Chapter

      Reconceiving Gender for an “Excellent” Future in Public Relations Scholarship

      DOI link for Reconceiving Gender for an “Excellent” Future in Public Relations Scholarship

      Reconceiving Gender for an “Excellent” Future in Public Relations Scholarship book

      Reconceiving Gender for an “Excellent” Future in Public Relations Scholarship

      DOI link for Reconceiving Gender for an “Excellent” Future in Public Relations Scholarship

      Reconceiving Gender for an “Excellent” Future in Public Relations Scholarship book

      BookThe Future of Excellence in Public Relations and Communication Management

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      Edition 1st Edition
      First Published 2006
      Imprint Routledge
      Pages 14
      eBook ISBN 9781410613967
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      ABSTRACT

      In the third volume of the series of books on the Excellence Study, (L. A. Grunig, J. E. Grunig, & Dozier, 2002), authors discussed gender and the feminization of public relations throughout the text. In particular, they found that, on the departmental level, gendered public relations contributed to excellent public relations and that female top communicators enacted both technical and managerial tasks significantly more than did male top communicators. On the organizational level, data indicated a positive relationship among support for women and participative culture, symmetrical communication, and employee satisfaction.

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