Reconceiving Gender for an “Excellent” Future in Public Relations Scholarship

In the third volume of the series of books on the Excellence Study, (L. A. Grunig, J. E. Grunig, & Dozier, 2002), authors discussed gender and the feminization of public relations throughout the text. In particular, they found that, on the departmental level, gendered public relations contributed to excellent public relations and that female top communicators enacted both technical and managerial tasks significantly more than did male top communicators. On the organizational level, data indicated a positive relationship among support for women and participative culture, symmetrical communication, and employee satisfaction.