ABSTRACT

Living in a diverse society places demands on everyone. Nowhere does it impact more than in the communications industry. Chambers (2003) reported that research at the University of Georgia's Selig Center estimates that by the year 2007, Blacks and Hispanics will control nearly $2 trillion in spending power, represent nearly 30% of the population, and control 20 cents of every dollar spent. Communicators, no matter their specialization (i.e., journalists, advertising professionals, public relations professionals, speech and hearing specialists, visual and design professionals), will work in those communities of color and diverse voices as they develop careers, establish families, and make professional, educational, personal, and political contributions to their community.