ABSTRACT
Norway’s media industry is serving a small but affluent population. According to the United Nations Human Development Index the average purchasing power parity Gross Domestic Product per capita was 36,600 dollars in 2002. With their paper versions in decline, the newspapers must look for new business opportunities, and this has made webcasting interesting. At the turn of the millennium there was great optimism, and a number of newspapers launched, in particular, video news webcasting on their websites. Although the monopoly was broken in the 1980s, radio broadcasting in Norway is still dominated by the state, operating its own services on basis of a television license fee. The consumption of webcasts depends absolutely on access to a computer, almost entirely on access to internet via broadband, however, less on access to these products and services at home as the consumption may also be for instance at school or work.
