ABSTRACT
The Danish webcasting scene is marked by very high access to internet resources and limited diversity in ownership and programming. Although Denmark boasts some of the highest rates of internet connectivity and broadband subscribership in the world, webcasting in the small Nordic nation is concentrated mainly in the hands of the key broadcasters, with reliable audience numbers available only for the main public service webcaster. One interesting factor to watch in Danish webcasting then will be the development of pure-play outsiders, those not affiliated with the major broadcasting companies, on the established networks. Danish webcasting, to the extent it exists, has evolved out of a Danish media scape dominated technically and culturally by a few players. Until very recently, the Danish broadcasting market consisted entirely of public broadcasters and remains dominated by the public service model. Since 2002, cable and satellite stations, no longer require licensing, only notification to the government.
