ABSTRACT
Traditional audiovisual media firms like record companies, film studios, and broadcasters used the internet to show and promote their products online. Because of this logic the traditional media landscape of any country very much influenced the content and business models of the internet video and audio providers, the webcasters. Broadcasting in the Netherlands is traditionally public broadcasting. Until 1967 there also was no advertising on radio or television. Until 1989 public broadcasters had a joint monopoly. In 2005 the average Dutch household can choose from 10 different general Dutch television-channels, a regional and sometimes a local channel, three different Dutch music channels, two Belgian Dutch language channels and almost half a dozen international channels with Dutch subtitles. Public broadcasters, however, do not broadcast for profit—they claim broadcasting and also webcasting is part of their mission and obligation. Dutch law even for bids public broadcasters to make a profit on their operations.
