ABSTRACT
This chapter focuses on developing hybridity as a theoretical framework, one which, in its analytical form, utilized effectively when complemented with current theories within environmental communication. It reviews the capacity of some existing theories of environmental discourse and consciousness. The current environmental models include Evernden's discussions of the culture dualism and materialist and idealist monisms, and Herndl and Brown's triad of "centrisms": anthropocentrism, ethnocentrism and ecocentrism. This chapter focuses on organic hybridity and strategic hybridity in relation to the larger aims of dialogism and democratic praxis. It addresses the significance of hybridity as an environmental communication theory, and suggests directions. The chapter says the move from dualisms to dialogism as located along a continuum from less to more complex theoretical lenses, and from a theoretical lens that frames utterances as monoglossic to one that brings into view the multivocality of discourse.
