ABSTRACT
The businesses emerging around the creation of new media often face a unique set of challenges. Not only do they need to convince resource holders that their individual firms are worthy of investment, but they also need to create resource holder confidence in the new medium on which they are building their businesses. Each new medium must become legitimate in the eyes of artists who might use the medium, consumers who will experience culture via the medium, and stakeholders who provide resources to maintain the viability of the medium.
