ABSTRACT
Many industries believe that they are unique, yet few express this belief with such lyrical conviction. The business of culture may be different, but ultimately it is a business. This side of the cultural industries may be unpalatable for some entrepreneurs and creative individuals for whom the old motto of MGM, “Ars Gratia Artis” (Art for Art’s Sake), may supersede all other considerations. But economic success is usually vital, if not as an end in itself, then as a precondition for obtaining the resources needed to sustain creative activity.
