ABSTRACT
Why bridging social psychology? Are there benefits to connecting with other fields of psychology, such as cognitive or developmental psychology? And how about connecting with other disciplines, such as neurosciences, biology, or economics? Are the potential benefits theoretical, methodological, or both? Are the benefits mutual? Are there costs to bridging with other fields or disciplines? If so, what may be such costs? Why do most grant-giving agencies emphasize the benefits of transdisciplinary approaches, and is this how scientific progress is to be promoted?
