ABSTRACT

Meaningful praise is a powerful motivator. It can be free, Meaningful praise has unique, positive significance for the person you are praising. It is unambiguous and authentic. The manager who says, “A person of your obvious intelligence will see the merits of this marketing campaign,” is using meaningless praise. The manager saying, “Had it not been for your quick thinking and sense of humor, we’d have lost the contract,” is using meaningful praise.